l'estratto
L’estratto is a mixology bar that provides healing drinks, known as liquid elixirs, made with Italian all-natural and organic essential herbs—rich in flavour and containing a variety of benefits for mind and body.
These liquid elixirs, combined with rosewater and a spirit, bloom with natural flavours that provide the cure you need. L’estratto also provides Recovery Shots, small doses of elixir that your body needs after a long day so you can recover and get back to life.
The brand identity uses the initial type character of each product’s name and one colour as an element to indicate the fusion of flavours it has. Conceptual names in Italian were used for each liquid elixir giving the bottles a mystic touch to reflect what’s inside. A simple, minimalistic and botanical look is used throughout the brand to reflect the different medicinal benefits that each L’estratto product contains.