Nudo

Concept Development, Sustainable Design & Product Design

Nudo skincare is a brand focusing on the environment which means all the products are 100% natural and organic without the use of harmful ingredients. Nudo comes from the word "desnudo" which is Spanish for naked. To reflect this, a play on stripping is visualized by gradually extending the space between each letter, leaving at the end the letter ‘o’ completely naked and isolated from the rest. The brand style consists of a minimal design with a very neutral colour palette which also helps to reflect the purity and simplicity of the brand. The underscore is used as a harmony line that represents the simplicity of every single ingredient used on each product. This line was combined with the typeface to create a natural and medicinal sense for each label.